José Luis Cruz Rivera President | Northern Arizona University
José Luis Cruz Rivera President | Northern Arizona University
This translates to roughly 24.2% of all spending for sports teams at the Northern Arizona University, the only institution in the county during the 2023 season.
The average sports expenses at Coconino County have grown 125.4% since 2010.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
Men's Football Team's Expenditures in Coconino County in Last 5 Years
| Year | Football Team's Expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2023 | $5,475,110 | 24.2% |
| 2022 | $5,488,606 | 24.2% |
| 2021 | $4,386,143 | 24.1% |
| 2020 | $5,126,170 | 24.8% |
| 2019 | $5,002,914 | 23.7% |
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